Privacy Policy

My Real North (operated by Duveroth Consulting, 691008-4109, Klåveröd 1726, 26876 Kågeröd, Sweden) is the data controller for the processing of your personal data in connection with purchases and visits to myrealnorth.com. Your data is handled with care and processed in accordance with the GDPR (General Data Protection Regulation).

When you make a purchase, the following is collected: name, delivery address, email address, phone number if provided, and order information (what you ordered, size or format, price). Payment details are handled directly by the payment providers and are not stored by My Real North.

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If you sign up for the newsletter, your email address and your choice of language are collected.

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When you visit the website, technical information may be collected, such as your IP address, the device and browser you use and how you navigate the website. This is done through cookies and similar technologies, and for statistics and marketing only if you have given your consent. Read more under Cookies below.

• To handle and deliver your order.

• To contact you about your order, return or complaint.

• To meet legal obligations under accounting and consumer law.

• To send you newsletters and your free shipping code, if you have signed up.

• To measure how the website is used and how the ads perform, if you have given your consent.

The legal basis is that the data is necessary to fulfil the agreement with you, that a legal obligation must be met, or that you have given your consent. Newsletters, statistics and marketing are always based on your consent, which you can withdraw at any time.

Your data is only shared with the parties needed for the purpose in question:

• Printful, for production and delivery of clothing.

• Prodigi, for production and delivery of art prints.

• Stripe and PayPal, to handle your payment.

• Wix, the website’s platform and hosting.

• Klaviyo, for sending newsletters, if you have signed up.

• Usercentrics (Cookiebot), to manage and store your cookie consent.

• Google (Google Analytics), Meta and Pinterest, for statistics and ad measurement, only if you have consented in the cookie banner.

Several of these companies are based in the United States. When data is transferred there, appropriate safeguards under the GDPR apply, such as standard contractual clauses.

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Your data is never sold.

Your data is kept for as long as necessary to complete the purchase, handle any complaint or withdrawal, and for as long as Swedish accounting law requires (normally 7 years for accounting records).

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Your email address for the newsletter is kept until you unsubscribe. How long cookies are stored is shown in the settings of the cookie banner.

You have the right to:

• Request a copy of the data held about you.

• Request correction of inaccurate data.

• Request deletion of your data, to the extent it is not required to be kept by law.

• Object to or request restriction of the processing.

• Receive the data you have provided in a structured format, so that you can move it (data portability).

• Withdraw your consent at any time, for example by unsubscribing from the newsletter or changing your cookie settings.

• Lodge a complaint with the Swedish Authority for Privacy Protection (IMY), imy.se, if you believe your data is being processed incorrectly.

Get in touch at info@myrealnorth.com to exercise any of these rights.

The website uses cookies to function properly and to improve your experience. On your first visit, a cookie banner will appear where you can choose which types of cookies you accept (e.g. necessary, statistics and marketing). Consent management is handled by Cookiebot by Usercentrics, which categorizes the cookies used on the website and saves your choice. You can change your cookie settings at any time via the banner or the settings provided by Cookiebot on the page.

This policy may be updated. The latest version is always published on this page.

Questions about this privacy policy should be sent to info@myrealnorth.com .