FAQ

My Real North is a Swedish brand that gives shape to what you recognise as true in yourself: a direction, a joy, a moment that lands.It becomes designs with animals, plants, stars and Swedish words, to carry with you into everyday life. Each product is printed when you order.

My Real North is founded and run by Annette Duveroth, through her company Duveroth Consulting in Kågeröd in Skåne. You can reach her at info@myrealnorth.com .

The art is gathered in groups by theme:• Life Force: everything that lives and plays, from the ground beneath your feet to a boundless universe.• Mother Svea: the Swedish that smiles quietly, from fika to puns that only land in Swedish.• Signature: the north star, your inner compass.• Portals: Duveroth’s photographs, gateways into other frequencies.• Seasonal: holidays and seasonsEach design has its own page showing which forms it comes in, such as a T-shirt or an art print.